CNBC announced Thursday that anchor Jim cramer has signed a multiplatform agreement incorporating its media assets into CNBC’s portfolio.
Terms were not disclosed.
In addition to its on-air duties for “Mad Money w / Jim Cramer” and “Squawk on the Street,” CNBC will partner with Cramer to create exclusive subscription products and content targeted at the investment community. In addition, CNBC will create conferences with Cramer.
Under the terms of this agreement, starting in October. 4, Cramer will publish articles and videos every day for all of CNBC’s digital products and services. CNBC and Cramer will also work on an exclusive investor-focused subscription product, “CNBC Investor Club with Jim Cramer.”
Cramer had previously done newsletters and reviews for TheStreet.com, which he founded himself. TheStreet was sold in 2019.
The subscription product will bring Cramer together with Margarita de Luna, former president and chief operating officer of TheStreet.com, who was recently appointed general manager and senior vice president of CNBC’s direct-to-consumer business.
Jim Cramer is truly one of a kind. It has the unique ability to masterfully break down complex topics and make them digestible for everyday investors, ”he said. Mark hoffman, President of CNBC, in a statement. And now, for the first time, CNBC will be home to all of Jim’s media creating a virtuous circle so that its devoted viewers and loyal members can easily engage with exclusive content across all platforms and serve as a one-stop shop for sponsors and Advertisers. looking to interact with Jim’s wide range of products on a deeper level. “
Prior to his television career, Cramer was a hedge fund manager and founder / owner and senior partner of Cramer Berkowitz.