In a groundbreaking move, Constanza Arena, former CEO of CinemaChile, has established Agencia La Luz, an agency and project incubator that will represent many of Chile’s most prominent screenwriter, director and actor talents in international markets.
Many writers are connected to Chile’s fast-growing premium drama/audio scene. Julio Rojas, a client of Agencia La Luz, created and wrote “Caso 63”, Spotify’s most listened to original scripted podcast in Latin America, featuring an English version of plays starring Julianne Moore and Oscar Isaac, and co-wrote La Pablo Fendrik’s Latino sci-fi series ‘The Shelter’, from Starzplay, Pantaya, Fabula, Fremantle.
Enrique Videla and Paula del Fierro co-wrote “La Jauría” by Lucia Puenzo for Fábula and Fremantle, while Videla, one of the most important notaries in Chile, co-wrote “Dignidad” for the German Joyn, “42 days of darkness” for Fábula. and Netflix, “El Refugio” and “El Acantilado” for The Mediapro Studio.
Agencia La Luz’s lineup of directors also includes mostly young rising talent who have broken out with the first films. Actress-turned-director Manuela Martelli made an impressive feature directorial debut with “1976,” which made its world premiere at Cannes Directors’ Fortnight this year and earned a 100% positive review on Rotten Tomatoes.
Theo Court’s second feature film, “White on White”, won the Venice Horizons Best Director award and was chosen as a candidate for the Chilean Oscar.
The producer of “Spencer”, Fábula, Pablo and Juan de Dios Larraín’s production company of premium movies and series, has attracted a couple of talents from La Luz to lead the titles of the main streamers.
Pepa San Martín, who won the Generation Kplus Grand Prize at the Berlin Festival and San Sebastians Horizontes Latinos with her debut film “Rara”, now co-directs with Sergio Castro (“La Mujer de Barro”), another Luz client, “Llévame al sky ”, from Fábula and the first Disney+ series shot entirely in Chile.
As actors, Paula Luchsinger leads Pablo Larraín’s next film “El Conde”; Renata González Spraljic leads “Take me to heaven”.
Other clients include Alejandro Goic, a regular in Fernando Guzzoni’s films, winner of the Venice Horizons award this month for “Blanquita”; Julio Jorquera, who has directed episodes of “Noticias de un Secuestro”, produced for Prime Video by AGC Studios and Invercine&Wood; and Alondra Valenzuela and Sara Becker, stars of Lone Sherfig’s “La Contadora De Movies”.
Agencia La Luz will represent its clients in third-party productions but will also help generate and package projects that it will take to the international market, Arena said. Variety.
“We will represent the talent in front of and behind the camera,” Arena said. “We seek to export talents and internationalize careers, develop ideas and businesses, connect people and projects. We will accompany, guide, advise and guide careers, ideas and works”, she added.
La Luz’s talent can benefit from Arena’s extensive network of contacts, one of the largest of any executive in Latin America, developed from 2012 to this year through her work as executive director of CinemaChile, which she turned into one of the the most important in Latin America. the most formidable international film and television promotion organizations.
Market factors also play in favor of Agencia La Luz. Currently, there is a feeding frenzy in most major markets for blue-chip talent. For the past 15 years and more, Chile has punched above its weight by churning out a long litany of major festival-winning films and now churning out artistically ambitious drama series for streamers and super-indies around the world.
In a new broadcast environment, the Spanish-speaking world is emerging as the largest accessible language market in the world, accounting for nine of the top 20 Netflix series and movies that are non-English speaking. Most of La Luz’s roster of talent is still young or very young in professional terms and their ambitions, given the small size of the Chilean market, lie in success abroad.