Amazon Music has partnered with Coldplay to celebrate the release of the band’s latest album, Music of the Spheres, with an “intergalactic audiovisual experience”.
Inside the custom installation called “The Atmospheres”, fans will be transported to The Spheres, a “distant solar system” that houses the band’s latest album, where each of the 12 tracks is twinned with a different planet.
The two-day event at Principal Place, Shoreditch, allows fans to immerse themselves in “out of this world” images, create their own messages in alien language, take selfies in an augmented reality photo booth and help enhance the experience. through custom kinetic walkways.
The five minute experience will use a song from the album, Pride people, like its soundtrack. It will be mixed in Dolby Atmos and will be accompanied by 360 images.
At the same time as the London event, the show will also run from October 15-16 in New York, Tokyo, and Berlin. Visitors are encouraged to reserve spaces to attend through a microsite.
Coldplay said in a combined statement: “We are excited to partner with Amazon Music to bring Music of the Spheres to the life. ‘The Atmospheres’ will take fans on a journey through The Spheres and into the heart of the album. “
This week, Spotify has been teasing fans with a cryptic billboard to promote Music of the Spheres. With the hashtag #SpotTheSpheres, the cryptic post used graphics from Music of the Spheres and gave coordinates of date and place.